Hi I’m Liz Workman, a London-based brand strategist and creative director working with cultural, arts, charities, mission-driven organisations and commercial brands. I develop comprehensive brand strategies that drive audience growth, commercial sustainability, and meaningful impact - without compromising on creative innovation.

My expertise:

Cultural & mission-driven Organisations

Museums, galleries, theatres, charities, and environmental organisations that must balance artistic vision with audience growth and financial sustainability.

I understand artist-led governance, charitable purpose, and complex stakeholder landscapes. I’ve helped National Theatre, Parkinson's UK, and Art Fund rebrand and Delfina Foundation to develop fundraising and marketing campaigns.

Premium & commercial brands

Luxury hospitality and commercial brands where excellence, experience, and differentiation are non-negotiable. I understand high-net-worth audiences, premium positioning, and the commercial disciplines that drive sustainable growth.

This dual expertise is my advantage.

I’ve helped bring commercial sophistication to mission-driven organisations that need sustainable growth.

And brought strategic depth and purpose-clarity to commercial brands seeking meaningful differentiation.