I’m a brand strategist and creative director based in London, with over 20 years of experience working in branding, design and publishing for the cultural sector.

I work with arts organisations, charities, not-for-profits and creative businesses, both small and large, to help them develop impactful brands. I love shaping distinctive visual identities and producing beautiful and effective design that connects with audiences and helps grow businesses.

How I can work with you:

Branding

  • Managing your rebrand project, including implementation and staff engagement

  • Reviewing and auditing your current brand, identifying ways to improve consistency

  • Defining your brand strategy: your purpose, proposition, personality, tone of voice

  • Defining a brand photography style: commissioning, briefing and art directing

  • Applying your brand’s visual language to you website, social media and digital marketing campaigns

  • Devising a branded content strategy for social, digital, film, OOH, radio and events

  • Defining your personal brand - helping you with your why, values and visual style

Creative direction

  • Develop and execute creative ideas that translate your brand’s vision into impactful design and campaigns (both in print and digital)

  • Led and mentor your in-house and external design teams to produce their best quality work to brief, on time and on budget to meet your business goals

  • Help you appoint the right creative agencies: briefing, reviewing creative work and giving feedback

  • Collaborating with a wide range of creatives including artists, illustrators, film-makers, photographers, stylists, motion artists, producers and editors

  • Creating a bespoke team for your project from my network of freelancers