Art Fund
Together for Museums - fundraising campaign
2020

Creating a new strategy to define Art Fund’s brand proposition and language in the context of COVID-19, museum closures and huge loss of revenue. It needed to be inspirational for the public, members and major gift donors, to bring them together to help the sector get back on its feet – giving not only a sense of optimism for the future but also inspiring them to give financially. I created the umbrella concept‘Together for Museums’ with emotive messaging ‘Don’t let the doors close on...’ that focused on the Importance of local museums for future generations, which raised  £1.1 million. 

Role: Creative direction, design leadership and brand strategy
Campaign film: Little Dot
Design: Art Fund in-house design studio