The Dorchester Collection
Design leadership
2024-5

The Dorchester Collection is a portfolio of ultra-luxury hotels in Europe, the USA, and the Middle East, including iconic properties like The Dorchester in London and The Beverly Hills Hotel in Los Angeles. The company's mission is to operate a collection of the world's finest landmark hotels, creating a strong overarching brand while preserving the unique character of each individual property and its destination

I led the creative leadership of the in-house design team in creating all marketing and sales materials for the Dorchester Collection parent brand and the 10 international hotels that comprise the group. This included overseeing the creation of a brand book and guidelines for the new hotel The Lana in Dubai and creating a new set of brand guidelines for the Dorchester Collection

Role: Creative direction, brand and creative strategy and rollout
Design: Dorchester Collection Creative Studio