National Theatre
Masterbrand refresh
2023-4

The National Theatre’s digital footprint rapidly evolved with the introduction of new platforms and the increasing importance of short-form content to enrich audience experience. The brand needed to evolve and support these ambitions.

I worked with the in-house studio to refresh the masterbrand, providing creative direction and brand strategy. Working with the in-house creative team to develop a new graphic language and manage roll-out for the refreshed master brand, including what’s on guide, show posters, corporate stationery, building signage, motion graphic system and creating brand guidelines.

Role: Brand strategy, guideline creation, creative direction
Design: National Theatre Creative Studio