National Theatre
Show campaigns
2024-5

The National Theatre announces around 20 productions each year, released in 3 to 4 major marketing bursts. To maximise impact and ensure creative consistency, we develop a single overarching concept for each campaign, encompassing both key artwork and trailers, captured in still and moving image during the same shoot. I lead the creative direction from concept to delivery: pitching ideas to directors and writers, shaping the visual approach, and making key decisions for costume, props, and hair and make-up. I also oversee the shoot itself, directing cast performance for video, and providing art direction for the stills.

Role: Creative direction, art direction and team leadership
Design: National Theatre Creative Studio