National Theatre at Home
Streaming service rebrand
2024-5

National Theatre at Home streams to audiences in over 184 countries worldwide, offering subscription-based access to filmed performances of its plays.

However, the sub-brand had developed in 2020 outside of the National Theatre’s masterbrand, and the organisation was losing brand equity and recognition. The brief was to align the digital product to the masterbrand, create a motion system and oversee rollout and the reskin of the streaming platform

Role: Creative direction, brand and creative strategy and rollout
Design: National Theatre Creative Studio