Tilt Collective
Naming and brand strategy
2024

Tilt Collective is a new international philanthropic organisation focused on strengthening food resilience through on-the-ground partnerships with farmers, researchers, and local communities. I worked closely with the senior leadership team through a series of workshops to develop the organisation’s name and brand strategy. I wrote the design brief, appointed the external agency, and oversaw the full creative process through to delivery—launching the new identity in time for Climate Week.

Role: Naming, brand strategy, agency appointment and management
Design: Studio Oliver Helfrich