Brand strategy

Whether you are just starting up or it’s time for a refresh, aligning on your name, purpose and crafting a compelling brand story are the foundations of building a strong and successful brand. Getting this right will help you to stand out from your competitors and help you connect deeply with your audiences. I will guide you through this process, getting to know your business and working with you to create an authentic and impactful brand.

  • Brand strategy

    Defining your vision, values and personality traits, to create a brand structure that is flexible enough to grow with your business and support your ambitions.

  • Brand story

    Helping you craft a compelling brand story that clearly communicates your company’s ‘why’ and connects with your audiences.

  • Naming

    Working with you to find a name that expresses your business and vision as well as helping you name sub-brands and products

  • Brand positioning

    Research into your audience and customers, finding out who they are and what they think. Competitor research and analysis

  • Sonic branding

    Defining the sound of your brand, creating a sonic logo, advising on the choice of music used in video/social media

  • Staff engagement

    Workshops and tools to help your staff fully engage with and be ambassadors for your brand.

Brand visual identity and expression

Maybe you have your strategy in place, you know your why and where you are going but you’re struggling with the expression and translating that into an effective look and feel. I can provide creative direction to improve your current brand or work with my network of experienced designers to bring your brand story to life through a strong and cohesive visual identity

  • Brand identity

    Helping you create a beautiful visual identity which would include logo, colours, font and graphic language

  • Brand guidelines

    Reviewing your current guidelines to create better consistency for your brand or creating a new guideline document for you to share with your team or suppliers

  • Website

    Reviewing your current site and suggesting ways to improve it and bring it into alignment with your brand. Improving the experience of key customer journeys

  • Brand language

    Translating your personality and values into a tone of voice guide to ensure a clarity in copywriting

  • Brand implementation

    Helping you roll out your brand. Including direct mail, corporate stationery, social assets, ads, banners, posters, way-finding, signage, annual reports, books and magazines.

  • Branded content

    Defining sound, motion graphic and animation styles that can be used in social, podcasts, video and all touch-points to create a consistent multi-channelled brand